Management team

Caroline Berg

  • Chief Executive Officer

Caroline is CEO since January 2025 and has been a Board Member since 2014 (Board Chair between 2015 and January 2025). Caroline is also Board Member of Axfood and Axel Johnson International. Caroline is Board Chair of the Axjoma Foundation, Axel and Margaret Ax:son Johnson Foundation, the Erik and Göran Ennerfelt Foundation and Stiftelsen Järvaveckan. Between 2006 and 2014, Caroline was Director of Human Development and Communications at Axel Johnson.

Camilla Wideroth

Camilla has worked within the Group since 2009, first at Axel Johnson International and then at Axel Johnson as Head of Group Financial Control. Prior to that, she worked at KPMG for 15 years, first as an accountant and then as a consultant in connection with the implementation of IFRS in listed companies. Camilla studied international business and economics at Linköping University. Board positions: Chairman of the Board for Martin & Servera and Novax. Board Member of Axel Johnson International.

David Salsbäck

David started at Axel Johnson in 2019 after previously serving as Head of Communications for the Bonnier Group. Prior to that, he worked at the communications agency JKL in Stockholm and Brussels. David has an MBA from the Stockholm School of Economics, with a specialization in economics. Board positions: Board Member of Axfoundation.

Hanna Graflund Sleyman

Hanna Graflund Sleyman started working at Axel Johnson in 2023, driving the agenda for innovation and implementation of emerging technologies in the group. Hanna has a long experience from a career in retail and management consulting. Hanna has had roles such as CEO of KICKS Group, Commercial manager for Amazon Sweden, Executive Director Asia Pacific for Daniel Wellington, CEO Departments & Stores (NK), as well as strategy consultant with McKinsey & Company. Hanna has a degree of Master of Science in Business and Economics from Stockholm School of Economics. Board positions: Board Member of Dustin and Rugvista.

Jacob Wall

Jacob joined Axel Johnson in 2015. He was previously a partner and advisor at ABG Sundal Collier and, prior to that, Senior Vice President and co-founder of Alcur hedge fund, and spent nine years as equity analyst at ABG Sundal Collier and Alfred Berg. He studied financial management, economic history and political science at Stock-holm University and Uppsala University. Board positions: Board Member of Novax, Otovo, Elon and New Moon.

Pernilla Oldmark

Pernilla joined Axel Johnson in 2024 and most recently came from the role as Head of Northern Europe at the global customer service company Transcom. Before that, she was the Commercial Director at Cabonline, and before that, she held several different leadership roles at Tele2, including as Marketing and Communications Director. Board positions: Board Member in Martin & Servera and Söderberg & Partner Wealth Management.